Tell me a bit about yourself and your business?
Hi, I m Rachael Dunseath and I am the Owner of myroo skincare.
Twitter: @myrooskincare and Website: www.myroo.co.uk
myroo is dedicated to hand-creating natural skincare that is desirable but ethical.
I use only the best natural ingredients and my products contain no sodium laureth/lauryl sulphate, no parabens, phthalates or silicones, no petrochemicals, no palm oil and no artificial fragrances or colours. I only use synthetic ingredients where they are unavoidable, for example to preserve.
My shea butter & nilotica butters are organic and fairly traded. All my packaging is recyclable. I don t test my products on animals and nor are any of the raw ingredients tested on them either. The entire range is handmade by me in small batches in my tiny workshop.
Where are you based in the UK?
I am based in beautiful Harrogate, North Yorkshire
When did you establish your business?
I launched my business less than a year ago.
Why did you decide to start this business?
I have always wanted to run a business that made the most of my creative side and my business and marketing background. myroo came about when double redundancies in our house set me looking for homemade gift ideas. A few experiments later and some fantastic feedback from my testers and an idea was born. Things have moved so fast, the products are more sophisticated but the basic idea remains the same.
What your unique selling point?
The handmade element gives me an edge over other natural skincare companies. I spend a lot of time sourcing beautiful ingredients for all my products, the finest essential oils, cold pressed oils and organic butters. I want to respect the ingredients and treat them as gently as possible, so it seems obvious to me that using a minimum of heat and a minimum of machinery is the best way to treat these raw materials. I also make my products regularly and in small batches to ensure freshness. I firmly believe that this helps maintain the wonderful, skin-kind vitamins, minerals, antioxidants naturally present in these beautiful, natural ingredients.
What your best selling product?
My geranium handcream has been my best seller since it launched a few months ago. It often sells out at fairs. It is a really intensive product, it contains no water, so a little goes a very long way. It is packed with wonderful skin-loving ingredients and no nasties. You can use it as a daily hand cream or apply a little extra for an overnight rescue treatment.
Who your target market?
My customers tend to be female and age 30-55. I m aiming at women who have an interest in natural skincare and eco-brands but don t want to compromise on their luxurious skincare products. I hope to develop a range targeted at men in the near future.
Why do you think more people are buying natural products?
I think the organic food trend led the way for an interest in skincare without artificial additives. People are increasingly interested in eco matters and natural skincare is better for the planet too. I also think the recession has caused people to re-assess their lifestyles and companies with an ethical stance are benefitting from this. In my opinion, I also think natural products can compete with their synthetic counterparts on an equal footing, I personally find many synthetic fragrances overpowering and love the fragrance essential oils give to my products, plus an additional skin benefit. My customers seem to agree.
Can your products be used on any age customer?
Myroo products are suitable for anyone age 3+ including pregnant ladies. I offer a baby range under my Milly & Flossy brand, which is suitable from birth. www.millyandflossy.co.uk @millyflossy